photo credit: Carols Daughter Facebook Page
Big News Naturalista’s! L’oreal has signed an agreement to purchase our beloved Carol’s Daughter Hair Care Company! Created by Lisa Price in 1993, the brand caters to a diverse, rapidly growing market and has established a loyal consumer following across the country. Carols Daughter’s products were some of the very first products that I used when I went natural almost 10 years ago. Owner Lisa Price is confident in her decision.
“I have worked hard for the past 21 years nurturing my brand and am thrilled that we will have a new home with L’Oreal USA,” said Lisa Price, Founder and President of Carol’s Daughter. “L’Oreal has a proven track record of helping established companies achieve their full potential while staying true to the core of the brand and they have an understanding of the future of multi-cultural beauty. I could not be more proud to begin this next chapter of the Carol’s Daughter brand with them. I know that my mother (Carol) is smiling as well.” from LorealUSA.com
Carol’s Daughter will continue to operate out of their New York City headquarters and the brand’s current leadership team will not change. The closing is subject to the standard regulatory approvals and other customary conditions.
As an advocate for natural hair I have mixed emotions about this. First off, I am super duper happy for the “Oprah” of natural hair products, Lisa Price!! It can’t have been easy to make the decision to sell her company and I am hoping that she is going to make a LOT of money. Of course I loved the idea of Carol’s Daughter being black owned and operated. I have been a supporter for years. But business is business and either you want to make money or you don’t. Capitalism is alive and well and there are new natural hair companies emerging everyday. Just as Carol’s Daughter took the helm of our “niche” with her business and kept it running for years, someone else will now be able to step into her spot and fill our need for quality products that come from a black owned company while she goes on to her next station in her life. I’m not mad at her and will always be a fan. I look forward to the rest of her story.
How do you feel about L’oreal purchasing Carols Daughter
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